Fusion Automotive.


Tata Motors Ties up with Fusion Automotive to Enter Australian Market

Melbourne, 23rd July, 2013: Tata Motors, India's largest automotive manufacturer and the world's fourth largest truck and bus manufacturer, today announced its entry into Australia, under a new independent distributor, with Fusion Automotive Pty Ltd. Australia. Fusion Automotive will have exclusive marketing and distribution rights of the Tata Motors brand in Australia.

Through Fusion Automotive, Tata Motors will introduce a range of light commercial vehicles, in both the 4x2 and 4x4 models, available in single and crew-cab variants, all models will feature Euro V Turbo diesel engines.

Mr. Karl Slym, Managing Director, Tata Motors, said, "We are very pleased to announce our entry in Australia and this marks an important milestone in the continued expansion of our global footprint. As we launch products tested and validated across some of the toughest terrains into the Australian market, we are happy to partner with Fusion Automotive, who brings to the table their tremendous experience in the Australian market".

Mr. Darren Bowler, Managing Director, Fusion Automotive Pty Ltd said, "We are extremely pleased and proud to be the newly appointed distributor for Tata Motors in Australia. The vehicle range, starting with light commercials, will be competitively priced and offer a greater level of value than what is currently available in the market. There is no tougher place on earth to test vehicles than on the tough and demanding roads of India, and we believe this will give the Tata Motors products a competitive advantage within the Australian market."

Mr. Bowler, added, "The light commercial segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4x2 and 4x4 categories. We believe there is demand in Australia for a utility range of vehicles with the toughness and value for money equation that Tata Motors products deliver" he said.

Fusion Automotive plans to appoint dealers across Australia with the estimated size of the dealer network being at 13 by the end of the year. There are further plans for expansion across Australia over the next 12 months to reach a target of 25 dealers.

About Fusion Automotive

Fusion Automotive is a progressive company established to redefine vehicle distribution throughout Australasia. Based in Melbourne, Victoria the team collectively has over 100 years of automotive experience across OEM, distribution, wholesale and retail sectors within the industry.

About Tata Motors

Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1,88,818 crores (USD $ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country's market leader in commercial vehicles and among the top in passenger vehicles. It is also the world's fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

(www.tatamotors.com ; also follow us on Twitter: https://twitter.com/TataMotors)

For Further Details:

Sara Smith
Marketing and Communication Manager
Fusion Automotive Pty Ltd
Phone +613 9265 9616
Email sara.smith@fusionltd.com.au